Outbound marketing examples

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  • Why inbound marketing is important

    • Inbound marketing examples...

    Outbound marketing

  • What occurs during the attract stage of the inbound methodology?
  • Inbound marketing examples
  • Inbound marketing vs outbound marketing
  • What is the purpose of the delight stage of the inbound methodology?

    • Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content.

    Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to:

    1. Attract potential customers.
    2. Engage and teach how your product or service can solve their problem.
    3. Delight by going above and beyond to help them find success with your product.

    Together, they work like a flywheel.

    How to do inbound marketing

    Inbound marketing is our core marketing strategy at Ahrefs.

    We create helpful content that teaches our customers SEO and digital marketing while promoting our product, exactly like the post you’re reading now.

    Here’s how we use inbound marketing at Ahrefs:

    Attract

    Ranking in organic search is the main way we attract potential customers.

    We chose this channel for two reasons:

    1. Consistent traffic – By ranking for topics people search for, we can attract traffic to our content month after month.
    2. Highly targeted – By writing about the problems our product helps to solve, we attract the right peop

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