Why is target audience important in writing
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Importance of target audience in communication
What is a target audience!
Why is it important to know your customers?
Target audience is a very common term used in digital marketing. But do you actually know what it means? Well, a target audience can be described as a particular group of people that you, as a brand, have identified as your potential customers.
Importance of target audience in marketing
When selecting a target audience for your business, there are various factors that come into play, such as demographics, psychographics, geographical area, and more. A particular business can have more than one target audience.
Let’s say you have a clothing business, and your target market can be men above the age of 35 and women above the age of 40. By having a clear understanding of who your target audience is, you can tailor all your marketing strategies and advertising campaigns to suit their needs.
In fact, did you know that as much as 82% of marketers believe that having high-quality data on their target audience is a crucial part of the whole marketing journey?
Customer journey stages
The customer journey begins right from the moment they become aware of a particular b
- why target customer is important
- why target population is important