Social responsibility advertising examples
- why is social responsibility important in marketing
- what is social responsibility and why is it important
Socially responsible marketing communication
What is social responsibility in business!
Why Is Social Responsibility Important in Marketing?
The concept of social responsibility holds that businesses should be good citizens, balancing their money-making operations with activities that benefit society, be it on a local, national, or global scale.
Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. Many companies have adopted socially responsible elements in their marketing strategies to help a community via beneficial services and products.
Interestingly, the philanthropic practice can be a good business tool as well. According to a presentation titled "The Power of a Values-Based Strategy" by Forrester Research, a market research company that advises corporate clients, "some 52% of U.S.
consumers factor values into their purchase choices," seeking brands that proactively promote beliefs and values aligned with their own.
In addition, a report by Nielsen that surveyed 30,000 consumers in 60 countries also found that 66% of consumers were willing to pay